There are many studies and researches done on color and its effect on humans. One such study found that, weight lifters tend to perform better in blue rooms. Another study found that orange colored walls could increase food sales in a restaurant. Similarly, different colors affect our subconscious in different ways.
The interesting thing is that you could use this peculiar property of colors in your home too. With a little help from color psychology, you could make your living room more lively, you could make your bedrooms more tranquil. But before getting in these details, let us see what color psychology is all about.
What is Color Psychology?
According to Wikipedia, color psychology is the study of color as a determinant of human behavior. It is a branch of psychology dedicated to studying the effects of colors on human behavior and feelings. Many interior decorators, who practice color psychology, say that different colors induce specific emotional response in different people. But how does color psychology affect human behavior?
The emotions related to each color can be related to the context. Take the example of the color purple. Purple is considered as the color of royalty. In ancient days, the dye was very hard to produce and very expensive too. Only the wealthy could afford it. So gradually, purple became the color of royalty. Similar is the case with other colors too.
Let us see what other emotions each color produces.
Close your eyes for a minute and imagine you are standing on the seashore, gazing at the vast ocean and the blue skies. Does your heart beat a bit slow now? Yes, that’s the magic of blue!
Blue is a color that brings tranquility to your mind and life. This color is also associated with emotions and qualities like trust, loyalty, wisdom, confidence, intelligence, soft, soothing, compassionate, caring etc.
But, too much of blue might land you in jeopardy. You have heard the saying, ‘feeling blue’, right?
Think about green and the first thing that comes to your mind is the nature. Naturally, green stands for almost everything that nature stands for. For example, nature is known for its serenity and so is green.
Green, like the color blue, is also associated with tranquility. Green stands for growth, harmony and freshness. It also stands for hope, peace, gentleness and modesty. Green is said to be soothing, refined and civilized.
However, green is not all positive. It also symbolize some of the worst qualities of a man like jealousy, greed etc. Sometimes, green is a color that stands for sickness too.
If you are asked to pick the most emotionally intense color, nine out of ten times, red will be your choice. Extreme emotions like anger, strength, power, passion etc are associated with red. However, love, friendship, sensitivity etc are also in good relation with red.
Red, which is mostly associated with war, rage and blood, can make your heartbeat rise. After all, why do you think people choose red for sports cars? It’s the excitement that red brings to the ride.
You will find the use of red in traffic lights and most billboards. This is because, red catches your eye much easily than any other color. It makes the text on a billboard or logo standout from the rest. Look at the logo of ‘Coca-Cola’ for example. Now, if you are looking for an expression that embellishes all the characteristics of red, how about ‘red-hot’!
Yellow is the color of sunshine. It’s also the color of autumn. This is a color, which artists of the likes of Van Gogh admired. It represents hope, happiness and knowledge. Like the fresh rays of Sun, yellow also stands for freshness and joy.
But, mostly, yellow is a color known to make children uneasy. If you walk into an all yellow-mellow room with your kid, sooner or later, he is going to start crying!
Yellow is also known as the color of cowards. You might have heard the use of ‘yellow’ or ‘yellow-bellied’, which means ‘to be a coward’. The color yellow is also known to induce jealousy, as a sign of caution and also a sign of weakness.
Orange is known to be an energetic color. It’s a mild combination of all the positives of red and yellow. Just watch the evening sun. There is more orange in it, but, traces of red and yellow are not that hard to find!
A whole lot of positive vibe is associated with orange and the best of those will be, dynamic. It’s a color of the youth and it can represent fearlessness. It is a frisky color, which stimulates your brain and makes you spontaneous. Happiness, creativity, inspiration, lure etc are some emotions orange can create around you. Orange can also increase your appetite for food.
Its close resemblance with red means orange is also the color of heat and aggression, but yes, in a mild way.
Black is a color with diverse meaning and effects. It is a color of power. It’s a color of elegance. Sometimes, black can be dull. It’s a color of grief too. However, it is the elegance, the royal feel and the mystery surrounding black, which attract many people to this color. Is there anything more royal than a black-shiny Rolls Royce on the road?
When it comes to the relation of black with grief, you are probable to wear a black color dress to a death ceremony. Strength, authority, elegance, horror, etc are emotions black carries along with it. If this color is used in combination with other powerful colors like red, aggression and excitement will be redefined.
White is said to be the mere absence of any color. This is perhaps the most widely used color for a social cause. White represents peace, purity and innocence. It’s also considered to be the color of perfection. A fresh start is what white brings to the whole perspective.
When used for rooms, white can make rooms look elegant and spacious. However, at a cost of something valuable. It can make rooms look bland. While white makes a room look pure, it makes it look empty and unfriendly too. But not always.
What Color Art to Use in Different Rooms
Let us now talk about matching colors of art prints in different rooms of your house. And yes, everything is based on the color psychology we discussed above.
Let us start with the living room. It has to be a room that you actually ‘live’, right? So, use art prints with lively colors to make the room zingy. We are talking about colors like orange, yellow etc. These colors can also act as a catalyst for starting conversations. It can make you dynamic and spontaneous. It will help to make the conversation more fascinating.
When it comes to kitchen, green is the color you should look for in art prints. It is a color closely related to the nature and nature is what you need to bring to the kitchen. Art prints with shades of orange are also fine for kitchen. However, if you recollect any specific pieces of art in the kitchen during your childhood, try to use the same or similar ones for your new kitchen.
Orange and red are colors that cheer appetite. When you choose an art print for your dining room, include lots of these warm colors in it. These colors not only increase the appetite of your guests, but also make them think you are a better cook! Paintings with shades of yellow and green can also have somewhat similar effect.
Bedroom is where you search for peace and tranquility. Here, art prints with colors like red or orange will only make things worse for you. You don’t want to raise your blood pressure, do you? So, you need an art with subtle colors like blue or white. In fact, any art print with light colors is good enough for your bedroom.
Of course, we just talked about the colors and effects of colors here. There are more to choosing an art print than just color. For example, the theme of art. However, using the information here, you can always choose a good art print for your home. Get your heart and soul into it and you are sure to come up with one of the best art.
Now, it is your turn.
What do you think about color psychology? Have you ever experienced the difference? Think about it and share your experiences with us via comments.